Inbound Marketing
Customers that find and actively engage your organization are often the most qualified customers. They have actively researched their problem and are actively seeking a solution. In traditional marketing people found companies through word of mouth and through brand equity and association. The equity that companies have built through traditional marketing venues like advertising and PR are still important, but today through new marketing tools of search and social media it is possible to gain a competitive advantage without spending thousands on traditional marketing. Companies that actively work their organic seo and social media can start to see inbound leads almost immediately. Jungle Torch helps companies optimize their web site in several ways. First, it helps companies view an seo analysis of their company versus their competitors. Are your meta tags up to date? Have you been submitted to the latest directories? Jungle Torch will let you know. Jungle Torch also tracks a number of variables that are crucial for seo success. Jungle Torch continually checks your key words and phrases not only for you but against your competition. You can see exactly where you are ranking real-time. In addition, Jungle Torch will show you all words that you rank for. This feature is important because many companies continually discover words and phrases that they rank high for that they might not have been aware of before Jungle Torch. In addition, Jungle Torch continually tracks all inbound and out bound links and verifies these links. By actively eliminating bad links, companies can realize huge gains in their organic seo position.
Social Media - The continual conversation that drives inbound leads
Social media is not just about influencing and driving conversations but about driving organic traffic. By actively posting on highly trafficked websites, you will be establishing links to your website. Jungle Torch shows you these "Inbound " links and their page rank. Page rank is just one driver of organic seo, but having many links from a site like Facebook with a page rank of 10, can be highly beneficial to your organic seo. Jungle Torch also shows you who is talking about your organization on twitter, blogs and the world-wide web. Our algorithms, developed by some of the pioneers of search scour, 1000s of sites real time to pull the most recent conversations happening about your company. We then layer on advanced sentiment analysis, companies can easily pick up on positive, negative or neutral sentiment. Only Jungle Torch gives you the ability to see seo and social media metrics all on a single pane of glass.